brummagem \BRUHM-uh-juhm\, adjective:
Cheap and showy, tawdry; also, spurious, counterfeit.
But demanding that publishers replace their brummagem wares with books which embody Kunin's "high standards of excellence" would be a promising -- and cost-free -- way to begin.
-- Betty McCollister, "A Conspiracy of Good Intentions: America's Textbook Fiasco", Humanist, November-December, 1993
Brummagem is an alteration of Birmingham, England, from the counterfeit groats produced there in the 17th century.
Now that is a dang fine word...........
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