Saturday, March 22, 2008
Want to see the Opera? Head off to your local cineplex....
If you want to see live sporting events, rock concerts or even opera head off to your local movie theatre. Movie theaters are not just for movies anymore.
Movie theatres are reinventing themselves in order to deal with declining movie attendance. Some chains in the States are selling tickets to La Scala operas, to Celine Dion concerts, marathons of classic TV shows such as Star Trek and seasonal and sporting events.