But now there are specific shared interest or background-sites - HorseandCountrySingles.com, Nerdsatheart.com, DateMyPet.com, STDmatch.net (for singles with sexually transmitted diseases), MatureSinglesOnly.com (for people over 50) and Veggielove.com. There is even the TheAtlasSphere.com, an online dating site for Ayn Rand fans.
“Singles are increasingly eager to narrow the audience and really target their needs,” said Mark Brooks, a dating consultant who keeps his own blog, OnlinePersonalsWatch.com. “It’s the same reason why Procter & Gamble makes so many detergents. We are all drawn to things that cater to our very specific desires.”